Being an internationally aware band

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Being an internationally aware band is a presentation and talk held by RiC co-founder Azchael in Hongkong in 2012.


General information

Venue: Fullcup Cafe, 3/F, Hanway Commercial Bldg., 36 Dundas Street, Kowloon, Hong Kong

Date & Time: January 8th 2011, 7pm – 9pm

Fees: free, but please buy a drink at the venue

Reservation: please see below for reservation

RESERVATION : Facebook inbox message!!

e.g : [ Being an international-aware band x fullcupmusic @ 2012.01.08 ]; natty cheng ; tele : 6279 3650 ; 4 ppl

Organizers: Bun Ng, Kung Chi Shing

Poster designed by Rice Move


Speaker: Azchael, aka Max-Leonhard von Schaper, founder of Rock In China

In today’s world everybody has the chance (thanks to the internet) to listen to bands from Iraq, China, the USA, France and Russia within an heartbeat of opening Youtube or The times of regional dominance in the music charts are past, with a certain amount of American music still prevailing. 100 years ago one could only turn around a radius of 50 to 200 kilometers for music. 50 years ago it became a 1000 kilometers and today the globe is just the border. The competition in music has grown so aggressive that competing factors with which one can persuade the listener are music and message.

And how many bands from Hongkong are known to the typical Westerner? Usually: None! Hong Kong, city of Bruce Lee and international finance is a white spot in the map of music so far. That can be changed!

In this talk, Max will use lively example of bands that because successful through clear message and the right marketing approach to achieve success not only locally, but also internationally.

Language: English, but Max can also communicate in Putonghua, oh, and of course, German

Further information

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